Director of Tourism & Marketing

Director of Tourism & Marketing
Salary Range: $50,000 - $55,000
Revised 1/20/23
 
This position is responsible for development, implementation, and successful execution of plans and programs designed to encourage and promote Visit Pierre and the Pierre Area Chamber of Commerce.  
 
This position represents the Chamber and Visit Pierre, manages a media budget, works closely with the Marketing & Events Coordinator and Chamber staff, and performs other duties as assigned. This position reports directly to the CEO.     
 
Marketing

• Develop budget and annual marketing plan that identifies key market segments, target audience, and reach for both the Chamber and Visit Pierre
• Create media placement budget and advertising methods to achieve the goals of the marketing plan
• Work with the SD Office of Tourism, Fort Pierre Tourism, Missouri River Tourism, area attractions, hotels, and others in the hospitality industry to develop and expand marketing ideas and partnerships
• Monitor trends in visitor spending and be reactive with marketing plan and budget
• Develop, design, ensure accuracy, budget, timeliness, and distribution of visitor publications
• Work with Marketing & Events Coordinator on social media plan, monthly email newsletters and blog
• Work with the Business Improvement District (BID) Board to increase visitor traffic to Pierre and marketing activities funded by the board

• Identify opportunity for new events and support area venues and facilities by assisting with bids for conventions, conferences, and meetings in Pierre

• Welcome new visitors at area events with opening remarks, visitor bags, and information about what to do in the Pierre area as they visit

• Support local events and activities that bring in visitors by evaluating sponsorship requests and awarding as budget allows

• Write press releases and provide communication about area activities to support the success of area events and act as the media and public relations contact for Chamber & Visit Pierre
• Identify as the spokesperson for the visitor industry in Pierre, SD
• Communicate with city leaders about events and budget, presenting annual budget for the City of Pierre
• Actively participate in major industry organizations and associations and represent the Pierre area at seminars and conferences which enhance Chamber and Visit Pierre activities
• Prepare on arrangements for bus groups and contact tourism attractions, lining up guides for city tours
• Monitor Visit Pierre pages on pierre.org to ensure accuracy of relevant information
• Develop, design and maintain methods to communicate and form relationships with visitors for the area
• Write monthly Visit Pierre column and provide tourism content for the monthly Chamber newsletter

• Plan promotions for Tourism Week, Rooster Rush, Christmas at the Capitol, and more
• Create and support additional tourism-related events or special projects to promote the community and bring in visitors
• Ensure Visit Pierre events are consistently marketed to appropriate audiences
  • Enter event information into Chamber Master for display on community calendar
• Assist Chamber with various events as needed