Making the Most of Online Marketing

Please join us to learn the latest on email and social campaigns and how consumers interaction with small businesses and non-profits on smart devices is changing the landscape digital marketing.

Space is limited for this free event so register today at the link below:

https://events.r20.constantcontact.com/register/eventReg?llr=c6gn97cab&oeidk=a07e9bbonxnbd3c7eda

Build your Marketing Toolkit:

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. However, with so many different marketing activities that a business could focus on, it often misses important marketing concepts. This presentation is designed to uncover core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:

• What marketing really is (and isn’t).
• How marketing has changed to benefit small businesses.
• The importance of setting marketing goals and objectives.
• The 4 Pillars of Marketing Success – a framework of different interweaving marketing activities that help small businesses reflect on their own marketing program.
• It’s ok to start small, And to start where you already are.

Campaigns That Drive Action: Newsletters & Announcements - Featuring Email and Social Engagement

Campaigns that drive action are the heart of small business marketing. Using a variety of marketing campaigns will help a small business or organization achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever in the communication efforts between businesses & nonprofits and their customers, donors, clients and supporters. This session will reveal some simple, but effective, best practices and considerations for the small business. 

Attendees of this presentation will learn:

• The different types of newsletter and announcement campaigns.
• Various content ideas that will resonate with your audience.
• How to use images or video for maximum effect.
• From line & Subject line best practices, the 2-2-2 Principle.
• The synergy between email and social media.

Many consumers today are using mobile devices to find what they need, assess their options and then make decisions and purchases.

• 75% of mobile users are looking for real-time, location based information on their phones.
• 90% of those mobile searches lead to an action

Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete.  We'll help you understand this mobile transition so you don't get left behind.

In this seminar, we'll cover:

1. Why you can't ignore mobile even if you think your customers aren't using it

2. How mobile is the new reality for small businesses and nonprofit organizations

3. What you can do today to become more mobile-friendly...and more!

AGENDA:
 8:00 AM - Check-in & networking

 8:30 AM - Building your marketing Toolkit

 9:30 AM - Campaigns that drive action

10:30 AM - Making the case for mobile 

11:00 AM - Adjourn

Sponsored by the Pierre Area Chamber of Commerce, Score, Small Business Development Center and Constant Contact